1. The internal optimization refers to factors that you can control in your website:<\/p>\n
* The text on your website.
\n* The number of web pages on your website.
\n* The number of keywords and related keywords in their web pages.
\n* The links on your web pages to other pages on your site.
\n* The links on its website to other websites.
\n* The structure of your website.
\n* The robots.txt file on your site.
\n* The HTML code of your web pages.<\/p>\n
2. External optimization. The most important external factor are the links to your site:<\/p>\n
* The number of backlinks pointing to your website.
\n* The quality of the backlinks pointing to your website.
\n* How often your site is marked on the social bookmarking sites.
\n* How often your site is mentioned on services like Twitter.<\/p>\n
Search engines determine the position of your web site search results based on internal and the external factors of your website.<\/p>\n
The internal factors that you can do when writing contents, are specified in the 10 basic SEO rules:<\/p>\n
1. The web page title should be precise and unique, not more than 50 characters.<\/p>\n
2. The contents of a web page must have at least 1 time choice of words in the title, and must be marked with the H1 tag.<\/p>\n
3. The internal description of the page (meta description), must “explain better the title, containing the keywords of the most important text of your page contents.<\/p>\n
4. Each web page must have no more than 100 links (internal external)<\/p>\n
5. All pages of the site should have a clear link to its predecessor (breadcrumb type) so that search engines can develop a web site tree.<\/p>\n
6. The contents of a web page must have at least 4 or 5 keywords highlighted (in bold), referring to the title and header description. Other needed bold less important words must to be highlighted with strong or css.<\/p>\n
7. Avoid loading javascripts at the beginning of the code, and if it’s possible, place the most important and prominent text as close to the tag ‘<body>’.<\/p>\n
8. Make a sitemap.xml and upload it to google webmaster tools, monitoring weekly for indexing and guidelines to follow.<\/p>\n
9. Have a monitoring program SEO (type WebCEO) to assess weekly chart of inclusion and exclusion of pages in search engines<\/p>\n
10. SEO rules are changing, you should keep in mind that search engines change their rules, internet changes, and must go including the internal tools and \/ or external power users use (facebook, twitter, etc)<\/p>\n","protected":false},"excerpt":{"rendered":"
1. The internal optimization refers to factors that you can control in your website: * The text on your website. * The number of web pages on your website. * The number of keywords and related keywords in their web pages. * The links on your web pages to other pages on your site. * […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,9],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","category-news","category-optimization"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":4,"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":137,"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/posts\/135\/revisions\/137"}],"wp:attachment":[{"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4amics.com\/x.perez\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}